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Coty brand partners with Walmart in Spring '18 color experience.
February 7, 2018
By: Christine Esposito
Editor-in-Chief
Coty’s CoverGirl brand is launching the first full look live mobile-web try on experience, making virtual try on available directly in browser on most modern smartphones without the need for an app download. It will showcase five new Spring ‘18 beauty looks. In addition, Coty is working exclusively with Walmart to ease purchases of the new products used to achieve each beauty look by linking directly to the featured assortment on Walmart.com. Shoppers can visit http://www.covergirl.com/try...
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